{"id":95,"date":"2011-07-15T08:23:42","date_gmt":"2011-07-14T20:23:42","guid":{"rendered":"http:\/\/www.kiwistreet.co.nz\/wordpress\/?p=95"},"modified":"2011-07-15T08:23:42","modified_gmt":"2011-07-14T20:23:42","slug":"the-simple-authority-of-plain-english","status":"publish","type":"post","link":"http:\/\/www.kiwistreet.co.nz\/wordpress\/?p=95","title":{"rendered":"The simple authority of Plain English"},"content":{"rendered":"<p>I recently received some information from an organisation that, I understand, considers it warrants the epithet august.<\/p>\n<p>The information was in a document that ran to just over 1500 words. Eighty-two of these words were in the first sentence.<\/p>\n<p>The second paragraph also kicked off with a monster. This time the count was 77 words.<\/p>\n<p>Long sentences are not necessarily bad. E L Doctorow begins his novel <em>Billy Bathgate<\/em> with a sentence that runs to more than 130 words. But E L Doctorow is a skilful writer. Whoever cobbled together the 77-word \u2018august\u2019 sentence was anything but.<\/p>\n<p>I needed to read the sentence three or four times before I had even the vaguest idea of what the cobbler was trying to say.<\/p>\n<p>To make matters worse, the cobbler appeared to be hopelessly addicted to nominalisations, those flabby abstract nouns formed from verbs.<\/p>\n<p>Where \u2018should provide\u2019 would have been perfect, the cobbler chose \u2018provision should be made for\u2019. Where \u2018should arrange\u2019 would have told me what I needed to do, the cobbler stretched it out to \u2018should make suitable arrangements for\u2019.<\/p>\n<p>And, evidently, he (or she) felt that \u2018should consider\u2019 would carry more weight if it was rendered as \u2018consideration should be given to.\u2019 In my opinion, he (or she) was wrong.<\/p>\n<p>A few days later, I was talking with one of the august organisation\u2019s senior managers on another matter and I mentioned the document that his colleague had sent me.<\/p>\n<p>\u2018Helpful, was it?\u2019 he asked.<\/p>\n<p>\u2018No, not particularly,\u2019 I told him. \u2018I had to read it several times. And I\u2019m still not sure that it told me what I needed to know.\u2019<\/p>\n<p>And then I asked if his organisation had ever considered adopting Plain English. \u2018You know: simple, straightforward, to the point.\u2019<\/p>\n<p>From the expression on the chap\u2019s face, a passer-by might have thought that I had just told the chap that his wife was unbelievably ugly and his children were the dumbest kids in the county.<\/p>\n<p>\u2018We are aware of Plain English,\u2019 he said. \u2018But it\u2019s <em>too<\/em> simple. It\u2019s, well \u2026 <em>chatty<\/em> almost. We need to project a more considered tone. We need to convey a certain sense of gravitas. We need to project a certain sense of authority.\u2019<\/p>\n<p>Pompous twit, I thought. Authoritatively. <em>\u2013 Jack Scrivano<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I recently received some information from an organisation that, I understand, considers it warrants the epithet august. The information was in a document that ran to just over 1500 words. Eighty-two of these words were in the first sentence. The &hellip; <a href=\"http:\/\/www.kiwistreet.co.nz\/wordpress\/?p=95\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"http:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/95"}],"collection":[{"href":"http:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=95"}],"version-history":[{"count":3,"href":"http:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/95\/revisions"}],"predecessor-version":[{"id":98,"href":"http:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/95\/revisions\/98"}],"wp:attachment":[{"href":"http:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=95"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=95"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=95"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}