{"id":1049,"date":"2015-03-10T11:05:42","date_gmt":"2015-03-09T22:05:42","guid":{"rendered":"http:\/\/www.kiwistreet.co.nz\/wordpress\/?p=1049"},"modified":"2015-03-10T11:05:42","modified_gmt":"2015-03-09T22:05:42","slug":"the-most-readable-argument","status":"publish","type":"post","link":"https:\/\/www.kiwistreet.co.nz\/wordpress\/?p=1049","title":{"rendered":"\u2018The most readable argument\u2019"},"content":{"rendered":"<p><a href=\"http:\/\/www.kiwistreet.co.nz\/wordpress\/?attachment_id=1048\" rel=\"attachment wp-att-1048\"><img decoding=\"async\" loading=\"lazy\" class=\"alignleft size-medium wp-image-1048\" src=\"http:\/\/www.kiwistreet.co.nz\/wordpress\/wp-content\/uploads\/2015\/03\/BookCover-259x300.jpg\" alt=\"BookCover\" width=\"259\" height=\"300\" srcset=\"https:\/\/www.kiwistreet.co.nz\/wordpress\/wp-content\/uploads\/2015\/03\/BookCover-259x300.jpg 259w, https:\/\/www.kiwistreet.co.nz\/wordpress\/wp-content\/uploads\/2015\/03\/BookCover.jpg 438w\" sizes=\"(max-width: 259px) 100vw, 259px\" \/><\/a>More than half of the documents we are commissioned to edit and enhance are directed at board directors and senior business executives: CEOs, CFOs, CIOs, CMOs.\u00a0 These are people who make the decisions that ultimately enable their organisations to succeed or fail.\u00a0 They are also people who have 101 other documents clamouring for their attention.<\/p>\n<p>Many years ago, my then-boss briefed me to write a doco aimed at convincing the head of a brewery to consolidate twelve of the brewery\u2019s most successful outlets under the same brand name.<\/p>\n<p>\u2018Apart from what\u2019s in the notes, what else do I need to know?\u2019 I asked.<\/p>\n<p>\u2018That the guy who is going to make the call is going to get another ten, maybe 20 props on the day ours arrives.\u00a0 And he is going to have time to read perhaps two or three of them.\u00a0 Having the best argument is important; but having the most readable argument is even more important.\u2019<\/p>\n<p>I was reminded of this conversation the other day when I received a \u2018pack\u2019 from the guys who insure our motor vehicles.\u00a0 The first three pages covered &#8230; I know not what.\u00a0 I started reading but then fell asleep.\u00a0 It was not until page four that we go down to what was covered and what they intended to charge.\u00a0 All of that could so easily have been on page one.\u00a0 As it is, I still haven\u2019t got around to reading the last couple of pages \u2013 which will, presumably, tell us what we need to do next.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than half of the documents we are commissioned to edit and enhance are directed at board directors and senior business executives: CEOs, CFOs, CIOs, CMOs.\u00a0 These are people who make the decisions that ultimately enable their organisations to succeed &hellip; <a href=\"https:\/\/www.kiwistreet.co.nz\/wordpress\/?p=1049\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,6,4],"tags":[],"_links":{"self":[{"href":"https:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/1049"}],"collection":[{"href":"https:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1049"}],"version-history":[{"count":1,"href":"https:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/1049\/revisions"}],"predecessor-version":[{"id":1050,"href":"https:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=\/wp\/v2\/posts\/1049\/revisions\/1050"}],"wp:attachment":[{"href":"https:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kiwistreet.co.nz\/wordpress\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}