‘Say all you have to say in the fewest possible words, or your reader will be sure to skip them; and in the plainest possible words or he will certainly misunderstand them.’ – John Ruskin
Her main concern seemed to be the lack of formality with which educated people – ‘people who should know better’ – write when they write for the internet. ‘Most of what is posted on the internet would never see the light of day in a proper journal. Too casual, too simple by far.’
Interestingly, she wasn’t concerned about the content of the essays, etc. She acknowledged that even in a ‘properly controlled’ peer-reviewed journal the content is often up for debate. What she was worried about was what she called ‘the chattiness of internet prose’.
As someone who usually begins the day by reading an essay or two online, I think she’s wrong. Yes, there is a simplicity and informality about much of the writing on the internet. But, no, that’s not necessarily a bad thing.
Too often, formal writing is used as a cover for lazy thinking. If you are not too sure what you want to say, you can always try dressing up your mumble-worthy half ideas in big words and elaborate convoluted constructions. (Just don’t expect too many people to read right to the end.)
But if you want to say something simply, then you had better have a very clear idea of exactly what it is that you want to say. Simplicity is not dumb. Simplicity comes from discipline.